m4 innovation’s Brian Melanson recently participated in a webinar on December 11, 2014, with Bill Brown, manager of digital distribution, at Highmark. Array Health organized and marketed the session.

The webinar honed in on three areas:

  • The impact of product strategy on the online shopping experience…and vice versa
  • How to optimize your channels for group, individual and retiree lines of business
  • Three ways the role of brokers need to change

The session also highlighted Highmark’s approach to its private exchange—the challenges, the successes and the lessons learned.

Click here to listen to the presentation.