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Why Data Holds the Key to Payers’ Communications Challenge

by Mark Poling | Consumerism, Mark Poling #Elevated

Consumerization is here. Amazon is coming. Plans have to act more like the retail giant if they want to fend it off. A friend’s employer recently rolled out a new high-deductible health plan with a pretty powerful incentive: $5,000 in cash for any employees who sign...
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