We introduced a health plan to a national retailer to create new individual and small group health insurance product lines. The insurer received recognition as an innovator that developed products based on consumer preferences, and the retailer picked up opportunities to capture more in-store traffic through intelligent placement of benefit features in the product lines. Given the remarkable success & attractiveness of these product lines, this is now an emerging category of retail-embedded benefit designs that m4 innovation is pioneering all over the US.

m4 innovation engaged with a third-party administrator with deep regional successes that was looking to assess its growth prospects beyond its current footprint. we performed a full market analysis and leveraged our proprietary network to develop a series of recommendations for the chief executive office and the board of directors. We continue to work with them to assess current capabilities & to assist in business development. We will be there through the deep product development phase based on our recommendations and execution phases to help them meet their C-level approved growth goals.

m4 innovation’s analytics team engaged with a client to help them structure and balance their pharmacy data to key financials. Leveraging our approach of working with p&l leaders, we designed the entire effort–from how we engineered the data to what the scoreboard outputs looked like–working closely with the senior executives responsible for creating and measuring a preferred pharmacy program. We discovered error rates for data being used internally that were upwards of 70% when balancing to p&l financials, which we improved to more than a 99.5% accuracy rate through our process. Along the way, our data extracts became the source of truth for several internal pharmacy needs. We helped the client increase their confidence in the data while dramatically decreasing the time needed for key decisions for executive management.