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Big Data and Machine Learning: Hype or Ripe?
By Sam Tyler (Senior Consultant): This is Part I of a three-part series on how Big Data and Machine Learning can drive revenue. What is the history of Big Data and Machine Learning? The term "Big Data" originally referred to the Internet and its glut of information....
read moreIncrease confidence in your healthcare reporting by following these four “balancing” tips
By Sam Tyler (Senior Consultant): I want to talk about something sexy: balancing numbers. Yes, I know - bait and switch. But it's vital in analytics, which for purposes today, is focused on the application of data for decision making within business. Often, computer...
read moreA Happy Client’s “Analytics Dashboard” Story
By Sam Tyler (Senior Consultant) Buying an item is often not what you are trying to buy. For example, households do not purchase a shiny metal box with lights on it. They buy convenience in the form of a microwave. Within analytics, executives often ask "What do I do...
read morem4’s Take on Advanced Analytics in Healthcare
Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice): What is Advanced Analytics? How do you implement it? Does it really add any value? Questions such as these are beginning to plague healthcare business leaders across...
read moreThe 4 Main Ways Business Leaders Use Data
Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice): Last time, we looked at a way to increase data access. This is a focus of a lot of organizations, but another question that most people overlook or assume they already...
read more4 Steps to Make Data Start Working for You
Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice): No matter what organization I've worked in, the clamor for data is palpable. Data is all over and there's a whole discussion about getting huge amounts of data from...
read moreArray Health Webinar: Ancillary Insurance — High Margin Revenue or Market Disruption?
m4 innovation’s Brian Melanson recently moderated a webinar in March of 2015 sponsored by Array Health that featured two ancillary executives from Sun Life Financial & HM Insurance Group. There is a lot of discussion about the impact of health insurance due to the...
read moreMillennials: Will they force an end to the era of cost shifting in healthcare?
For quite some time, I have been tracking the Millennial population in the United States. As someone who is asked to think constantly about where things are heading in healthcare, it is very hard to ignore these 75.3 million new consumers (on their way to 81.1 million...
read moreArray Health Webinar: Designing an Effective Product and Channel Strategy
m4 innovation's Brian Melanson recently participated in a webinar on December 11, 2014, with Bill Brown, manager of digital distribution, at Highmark. Array Health organized and marketed the session. The webinar honed in on three areas: The impact of product strategy...
read moreSmoke & Meers Podcast: The Next ACA Frontier: Open Enrollment Round 2
Brian Melanson joins Sam Meers, the President & CEO of Meers Advertising, for a wide-ranging podcast session on what we have learned in these early days of reform. Topics of this discussion include: The estimated 13 million people signing up for health insurance in...
read moreConvenience is the new quality in healthcare…sort of…
I have heard that convenience is the new quality when building insurance products and delivering healthcare services. I remember thinking about that statement when I first heard Aetna CEO Mark Bertolini talk about his vision around this very notion in 2011. I heard...
read moreQuick thought: Are private exchanges really commodities?
I have heard pitches from many private exchange vendors over the last four years. What I am always struck by are the responses by carriers (and regional brokerage houses) when they see their 10th platform demonstration from a solution provider. There is the moment...
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