expert. ideas. delivered.

Big Data and Machine Learning: Hype or Ripe?

By Sam Tyler (Senior Consultant): This is Part I of a three-part series on how Big Data and Machine Learning can drive revenue. What is the history of Big Data and Machine Learning? The term "Big Data" originally referred to the Internet and its glut of information....

read more

A Happy Client’s “Analytics Dashboard” Story

By Sam Tyler (Senior Consultant) Buying an item is often not what you are trying to buy. For example, households do not purchase a shiny metal box with lights on it. They buy convenience in the form of a microwave. Within analytics, executives often ask "What do I do...

read more

m4’s Take on Advanced Analytics in Healthcare

Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice): What is Advanced Analytics? How do you implement it? Does it really add any value? Questions such as these are beginning to plague healthcare business leaders across...

read more

The 4 Main Ways Business Leaders Use Data

Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice): Last time, we looked at a way to increase data access. This is a focus of a lot of organizations, but another question that most people overlook or assume they already...

read more

4 Steps to Make Data Start Working for You

Written by Sam Tyler (senior consultant in our healthcare sales & marketing intelligence practice):   No matter what organization I've worked in, the clamor for data is palpable. Data is all over and there's a whole discussion about getting huge amounts of data from...

read more

Convenience is the new quality in healthcare…sort of…

I have heard that convenience is the new quality when building insurance products and delivering healthcare services. I remember thinking about that statement when I first heard Aetna CEO Mark Bertolini talk about his vision around this very notion in 2011. I heard...

read more

Quick thought: Are private exchanges really commodities?

I have heard pitches from many private exchange vendors over the last four years. What I am always struck by are the responses by carriers (and regional brokerage houses) when they see their 10th platform demonstration from a solution provider. There is the moment...

read more