When was the last time you dismissed someone’s abilities because of a past experience with that person? What if that experience was imprinted 5, 10 or (even) 15 years ago? You might be letting your recency bias have too much control. Was Steve Jobs really against market research, or was he just better at seeing unmet needs than you are? If only there was a process to uncover, test and refine the market insights that will drive your growth. Intrigued? Jump in to this episode of the altitude sessions.