Miami | July
A room where distribution can tell the truth.
A healthcare product can clear every internal review and still struggle to reach the customer. grō brings together the leaders who run distribution, the product organizations that depend on it and the payers who shape the market. They examine one question: what determines whether health and benefits products reach the people they were built to serve? No one arrives with the conclusion already set, so the real reasons get said.
Talk with KristenWhy this room exists
The hardest truths often sit closest to the customer
Distribution is among the most courted parts of healthcare. Carriers host the forums and dinners and build the incentive programs. Many of those rooms are worth the time, but each one operates within the interests of its host.
A product can look compelling in a strategy meeting and stall where someone close to the customer decides not to carry it, recommend it or keep it on the table. That person usually knows why: customer economics, channel incentives, implementation demands or what buyers actually value. It rarely reaches the carrier, because the relationship matters too much to test. grō is where it gets said.
It was at this table that Kristen and Brian decided to give distribution its own room. grō first met in 2017, and in 2027 it returns to Miami.
Who shapes the questions
No company determines the conversation
Every organization makes a financial commitment to the room, carriers and payers included, so no one at the table is hosting. m4 composes the group around the issues its leaders bring, and no organization buys control over the questions, the composition or the conclusions.
m4 has no IP, investment, transaction or implementation upside in the decisions discussed. Useful commercial relationships may emerge, but the room exists to examine the problems and assumptions behind distribution decisions. Conversations are private, non-attributable and never recorded.
Each place includes
Two nights, and the season after
The room
Your place in a room of 28 to 32 leaders, with two nights' lodging and meals included. Travel is arranged separately.
Two virtual working sessions
grō continues as its own working group: 90 minutes in September as the selling season develops, and again in February to examine what held and what changed. A private, non-attributable synthesis follows each session.
A standalone commitment
grō stands on its own. An annual 4mul8 partnership is not required.
Is this the right room?
Tell Kristen what you are working on
grō is for leaders who build, distribute or bring health and benefits products to market and want to examine the assumptions behind consequential commercial decisions. The first conversation is about the problem you are trying to understand, and Kristen will tell you plainly whether there is a fit on both sides.
Talk with Kristen